There are two main reasons why Facebook marketing is an obvious choice if you have any sort of product or service to sell. The fact is there are 1.49 billion members of Facebook around the world which results in 22 billion people clicking on adverts every year. It is a huge opportunity to sell to an audience. Compare this to LinkedIn with 2.59 million members, it’s a different audience but gives a comparison of scale.
So not only are there a lot of people out there, some of whom will obviously be interested in your product but Facebook marketing ads are fantastic value.
Whilst the organic search using search engines such as Google is the obvious way to sell with so many products out there it is impossible for everybody to be on page one of Google.
As a result a Facebook marketing campaign that targets specifically people who might be interested in your products is quite simply both a logical and cost-effective way of doing it.
What makes Facebook marketing such a powerful tool is that this massive audience can be easily targeted whether by age, language, geographical area, demographics, behaviours and interests. These are all criteria you can add into a targeted campaign making it fantastically accurate.
Facebook marketing campaigns then have another advantage to help you towards conversion. For those that were thinking and of buying but have yet to take the plunge the road to conversion is greatly enhanced by the use of sales funnels. These are tried and tested prompts to turn an interested party into a confirmed seller.
Once you have found your successful purchase plan an often overlooked advantage but one that can increase your sales massively is that Facebook marketing can find lookalike audiences. These are new people who are similar to your existing customers who have already bought your product. these lookalike audiences can make a huge difference to an already successful Facebook marketing campaign and can multiply sales by 3 to 5 times massively increasing the efficiency of your Facebook marketing campaign.
So it clearly makes huge sense to understand Facebook campaigns. It means that virtually anyone can do a bit of DIY SEO and put a little extra in your pocket. This is where our Facebook marketing course can give you a simple and straightforward advantage over other well meaning but ill informed campaigns. The course outlines sequentially the key steps to building a Facebook marketing campaign and therefore making money. It starts with an introduction to Facebook and advertising on Facebook then compares Facebook marketing with other campaigns such as Google ad words and looks at the kind of ads that you can employ.
It then looks at how to help you practically by considering how to create a Facebook page and then in some detail it looks at generating your Facebook advert. Once your Facebook ad is to your satisfaction it will show you how to test and modify your ad in order to get the best results and ends with some top tips to make your marketing campaign even better.
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