LinkedIn marketing is one of the most powerful tools that enables businesses to source leads. LinkedIn has 259 million registered users and its revenue is of the order of $1.5 billion it is clearly not a social media avenue that can be ignored if you are in business.
Hub Spot found that 43% of marketers have sourced a customer from LinkedIn.
However, businesses do not always the time to spend on researching social media. We have outlined below some of the software that can assist in your strategy but we have something that can give you the overview you need at minimal expense. Introducing the LinkedIn marketing course
Unfortunately despite the fact that many companies involved in B2B marketing have a good LinkedIn presence they also report that their results are not as expected. in order to make their LinkedIn marketing a success there are various pieces of software that can guide and help you. There are software packages that enable you to tag leads, track prospects and grab contact info off the web. The best of these is the sales navigator however, it’s monthly price tag is significant. Many are prepared to invest but it really does make sense to fully appreciate the direction your LinkedIn marketing strategy to get the best out of your investment.
With this LinkedIn marketing course you learn how to create an optimised LinkedIn profile, instigate new strategies to get more business leads. It can be combined with our social media software popups called Social Pop to capture leads on your site.
LinkedIn marketing course content
So what does the course comprise? Well basically everything that you need to begin a LinkedIn campaign.
It describes why LinkedIn is good for business how to build your profile strategically, it moves on to how to optimise your keywords and make your LinkedIn company page work for you.
It systematically then considers your personal network and helps you to manage and expand your network connection.
The easy to view LinkedIn marketing course then considers how to market yourself and your business using influencer marketing and content marketing, and rounds off with help to get the best from linked in with some LinkedIn top tips.
You can also keep up with current Google SEO trends to keep your companies site ranking well and maintaining the effort you have put into your SEO ranking by considering our blog post.
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